Aug 082014

I was thinking about branding and had a realization. Good brands tell you who they are, great brands tell you who you are.

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  1. Hey Mark, you know what was a great brand? Serious Magic! It was a true disruptive influence. In fact, its products not only helped tell us who we are, they helped us to better BE who we are. I don’t ever remember feeling sad or upset when a company killed off a product line. But I did (and still do) feel that way about the loss of Serious Magic. Was its disruptive influence too threatening to the status quo to allow it to survive? I’d love to know your thoughts about that.

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